The Italy-China Year of Culture and Tourism has officially begun, initially planned for 2020 and subsequently reorganized for 2022 due to the pandemic.
The initiative remains a priority of both the Italian and Chinese governments, as confirmed in the telephone conversation between Prime Minister Draghi and President Xi Jinping on September 8, 2021 and in the videoconference meeting between the Italian Minister of Culture, Dario Franceschini. and the Chinese Minister of Culture and Tourism Hu Heping of November 18, 2021.
The Italy - China Year of Culture and Tourism 2022 will be inaugurated with two major concerts that will be performed simultaneously and in audio-video connection in the two countries. The other activities scheduled are the preparation of the exhibition on the origins of the Italian nation "Tota Italia" and the exhibition "Parallel space", dedicated to the famous terracotta army of Xi'An. Twinning initiatives are also planned between the UNESCO World Heritage sites of Italy and China. In 2021, UNESCO declared that Italy and China are the leaders of world heritage sites, counting 58 and 56 respectively.
During the meeting between Minister Dario Franceschini and Minister Hu Heping, the importance of digital technology in cultural cooperation between Italy and China for sharing and access to content was underlined, to which a working table was dedicated.
In this context, the M.IT.I.CI (Italian Museums In China) project was already launched in 2019 and will end in May 2022. The project is promoted by the Directorate General of Museums of the Italian Ministry of Culture with the collaboration of Digital to Asia marketing agency and the Chinese electronic payment platform Alipay.
The project is divided into two areas of activity: the first relates to the improvement of the reception system in Italian museums, with information seminars dedicated to museum staff and the preparation of signs in Chinese, to be used in museum spaces; the second intends to increase the visibility of Italian museums through Chinese social media, launching useful strategies for improving the cultural experience in Italy for visitors from the People's Republic of China.